🌱 Fund St. Louis' biggest vegan campaign ever

Just $7 creates a new vegan. Help us reach 2,056 this November! 💚

🌱 Fund St. Louis' biggest vegan campaign ever image

🐖 2,056 New Vegans. One Month. $7 Each. 🐔

🌍 STL VegMonth is a monthlong campaign, held for the first time ever this November during World Vegan Month, to create over 2,000 new vegans and reach hundreds of thousands of St. Louisans with a message of healthy, sustainable, compassionate plant-based living.

🚀 STL VegMonth is on track to be the biggest vegan campaign St. Louis has ever seen. Our goals? 1,000,000+ views for the animals, 250,000+ St. Louisans reached, and 2,056 new vegans. Why 2,056? Because every new vegan brings us closer to a fully vegan Midwest by 2056. 🌽

💪 This enormous campaign has a total budget of $14,000. Here's what it includes:

  1. 🎉 10+ events, including four online educational events, from Veganism 101 to Vegan Activism 101
  2. 🌉 Our inaugural Gateway to Compassion Challenge, a digital campaign inspiring thousands of St. Louisans to try veganism
  3. 📰 A St. Louis Magazine article spotlighting St. Louis' vegan community
  4. 📺 Two KMOV articles promoting STL VegMonth, one at the start of the campaign and one toward the end
  5. 📱 Online campaigns to grow STL Vegan Market; Project Animal Freedom - St. Louis, MO; and VeganSTL

💸 And here's where the money goes

  • 🌉 $5,000 to promote the Gateway to Compassion Challenge on social media
  • 📰 $4,500 to publish the St. Louis Magazine article and drive the surrounding digital campaign
  • 📺 $1,500 to publish the two KMOV articles, each projected to generate 250,000+ views
  • 📱 $3,000 to grow our Facebook and Instagram audiences for STL Vegan Market; Project Animal Freedom - St. Louis, MO; and VeganSTL

🌱 Your gift won't just fund our first STL VegMonth. It will grow our entire organization. This campaign is projected to nearly double our local mailing list, which means more event attendees, volunteers, and donors for years to come.

🕊️ Project Animal Freedom is on the verge of taking flight, and together we can make veganism more relevant, accessible, and exciting than ever before in St. Louis.

Do the math: $14,000 for 2,056 new vegans works out to roughly $7 per new vegan. What are you waiting for? Donate today and fund St. Louis' biggest vegan campaign ever! 💚🐮🐷🐔